Implication of "Best Nabimas Program" As A Competitive Advantage Strategy at BMT Dana Mentari Purwokerto

Abstract

The Best Nabimas program is BMT Dana Mentari's strategy to increase competitive advantage. This concept takes from the theory of competitive advantage through the Integrated Sharia Economic Learning Program for Handling Problem Financing (Best Nabimas). The research used a qualitative approach and data collection techniques such as interviews, observation, and documentation. Data analysis was done by reduction, presentation, and conclusion drawing, while validity was tested by triangulation. Informants consisted of marketing managers, operational managers, dai-daiyah, and BMT financing members. The results showed that: (1) The Best Nabimas Program is supported by the Best Binamas Program, (2) BMT Dana Mentari integrates the theory of competitive advantage with the handling of problem financing, and (3) The ability of dai-daiyah in handling problems increases